Qatar has been investing heavily in the field of sports for more than ten years now because it is a way to raise its profile and global visibility, build a sustainable market, exercise soft power, create a national social cohesion and tackle diabetes through exercise. However, Saudi Arabia has been lobbying intensively all over the world to discourage the attention on Qatar for the World Cup through a campaign of misinformation. It has also notably focused global attention on the way migrants are treated during the construction of the 2022 facilities, despite Saudi Arabia being at the same level regarding migrant workers’ rights.
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Sports: Another Field of Conflict Between Saudi Arabia and Qatar